Think about your favorite brand. Perhaps it’s a technology brand, as six out of the top 10 most valuable brands worldwide are in this category. Maybe it’s an apparel or automotive brand, also in the top 10. In thinking about your pick, try to define what appeals to you most about it. Chances are you like what this brand represents in terms of unique products, services, and/or business practices. You identify with its spokespeople or leadership. You trust its quality and consistency.
Does your organization have all the components of a comprehensive worksite wellness program? Often when we think of worksite wellness, what comes to mind are nutrition workshops, local farmer’s markets, and meditation classes. While these are helpful for employees, there is more you can do for your employees to address work-related health and safety hazards.
So often we think that everyone is just like us and that we can create something that will meet everyone’s needs. In the case of a worksite wellness initiative, this can be a big mistake. When developing a plan for your worksite wellness initiative, consider the diverse types of jobs in your workplace. Let’s explore a few examples.