Think about the break room at your company. Do employees use it? Do they look forward to spending time there? Do they feel rejuvenated after being there?
If you didn’t answer a resounding “yes” to these questions, most likely your organization has a utilitarian-type space for employees to take a break or perhaps your work culture is not supportive.
Marketing communications plays a key role in the success of your worksite wellness initiative. It positions the initiative as a key business priority and demonstrates the value of wellness to your organization. It educates employees about the initiative, the brand and how works. It gets people involved and it motivates them to continue on.